How it works
Step 1 - Branding
Add your branding
This is where Sparrow learns your personality.
Upload your logo, choose your colors, and describe your tone — playful, professional, confident, calm, or creative.
You can even share a few example posts or links to your website — Sparrow will use them to capture your brand’s look and feel perfectly.
From this moment, every post Sparrow generates will feel like you wrote it — but without spending hours doing it.
Step 2 - Integrate
Connect your accounts
Link your Facebook, Instagram, and LinkedIn pages.
Sparrow connects securely to your accounts in seconds — no tech skills needed.
Once connected, Sparrow instantly begins learning about your brand:
✨ what kind of content you post,
✨ which platforms you’re active on,
✨ how often you like to post.
Step 3 - Content streams
Add your content streams
Next, give Sparrow the content it needs to create your posts.
You can add files, connect your website, or set up topics that guide what Sparrow creates.
Once connected, Sparrow uses your content streams to learn from your brand and generate authentic, on-brand posts automatically.
✨ Upload Files – Add your blogs, brochures, or images for Sparrow to turn into posts.
✨ Connect Websites – Let Sparrow pull stories, listings, or updates directly from your site.
✨ Add RSS Feeds – Share your blog feed so Sparrow can post whenever new content is published.
✨ Add AI Topics – Tell Sparrow what themes to focus on, like “real estate tips” or “marketing ideas.”
✨ Add AI Research – Ask Sparrow to explore new trends or create campaign ideas around your niche.
Sparrow combines all of these sources into a smart content engine that never runs out of things to post — keeping your social media fresh and engaging every day.
